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Branding

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Posted inBranding

How does big companies like Corona manage their brand image when their key name is suddenly attached to bad news, such as coronavirus?

How Major Brands Protect Their Image When a Name Becomes Tico with Bad News In a world where a single term or brand identifier can suddenly become tainted by external…
Posted by Unlimited November 1, 2026
Posted inBranding

Looking for a marketing/branding strategist for a new luxury jewellery brand (advice + recommendations)

Looking for a Marketing and Branding Strategist for a New Luxury Jewelry Brand (Advice and Recommendations) Overview As a creator launching a luxury fashion jewelry brand in India, I’m in…
Posted by Unlimited November 1, 2026
How do small businesses measure the ROI of investing in brand colours, typography, and visual identity?
Posted inBranding

How do small businesses measure the ROI of investing in brand colours, typography, and visual identity?

How to Measure the ROI of Brand Colors, Typography, and Visual Identity for Small Businesses When a small business invests in a cohesive visual identity—refined color palettes, clean typography, and…
Posted by Unlimited November 1, 2026
Posted inBranding

Most professionals underestimate how much money reputation actually makes them

Most Professionals Undervalue the Revenue Power of Reputation In the world of business, the focus often centers on leads and conversions. Yet when potential clients search you online, pricing is…
Posted by Unlimited November 1, 2026
I keep hearing that branding is beyond a “logo”, but I don’t fully get it.
Posted inBranding

I keep hearing that branding is beyond a “logo”, but I don’t fully get it.

Understanding Branding Beyond a Logo: What It Really Means for Your Business If you’re exploring branding, you’ve likely heard that branding goes far beyond a simple logo. But what does…
Posted by Unlimited October 31, 2026
Posted inBranding

What do you think about Cracker Barrel’s rebrand? And the fact that they switched back today to their old logo?

Cracker Barrel’s Logo Rebrand: A Cautionary Tale of Nostalgia, Strategy, and Customer Connection In recent weeks, Cracker Barrel has been at the center of a branding controversy that has captivated…
Posted by Unlimited October 31, 2026
How Much Do Clothing Details Actually Influence a Brand’s Identity? Curious About Your Thoughts.
Posted inBranding

How Much Do Clothing Details Actually Influence a Brand’s Identity? Curious About Your Thoughts.

How Small Details Shape a Brand’s Identity: Do Micro-Details Move the Needle? Branding isn’t just about the big, obvious elements like logos and color schemes. Often, it’s the tiny, almost…
Posted by Unlimited October 31, 2026
What is one surprising thing that you did for your brand that made a huge difference?
Posted inBranding

What is one surprising thing that you did for your brand that made a huge difference?

Brand Repositioning That Delivered Big Results: A Simple Change with Major Impact Last year, we undertook a strategic repositioning of our brand to better reach key audiences, especially private-equity–backed business…
Posted by Unlimited October 31, 2026
My best advice for brand storytelling: pretend it’s a movie
Posted inBranding

My best advice for brand storytelling: pretend it’s a movie

Brand Storytelling as a Movie: A Practical Approach for Brands What makes a brand story truly stand out? After more than a decade as a brand strategist and writer, I’ve…
Posted by Unlimited October 31, 2026
Posted inBranding

Looking for a Brand Strategist & Marketing Creative to Help Bring My Juice Brand to Life

Brand Strategy and Creative Support for a Cold-Pressed Juice Brand I’m launching a cold-pressed juice business and am seeking a brand strategist, marketing strategist, or creative collaborator who can refine…
Posted by Unlimited October 31, 2026

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